Super Copy Swipe File: Ready-to-Use TemplatesA swipe file is a curated collection of tested, high-performing copy—headlines, email subject lines, ad text, sales pages, and more—that copywriters and marketers return to when they need inspiration or a proven structure. The “Super Copy Swipe File” is a next-level toolkit: not just a random archive, but a categorized, annotated, and ready-to-use set of templates you can drop into campaigns, tweak quickly, and scale across channels.
This guide explains why a swipe file matters, how to use one ethically, and gives a large set of ready-to-use templates organized by purpose (headlines, email, ads, landing pages, and CTAs). Each template includes a brief note on when to use it and how to personalize it for better results.
Why a Swipe File Matters
- Faster creation: Replace blank-page paralysis with working blueprints.
- Higher consistency: Use proven frameworks that keep brand messaging tight.
- Better testing: Swap variables within templates to run A/B tests efficiently.
- Skill acceleration: Learn persuasive patterns by studying what already works.
Ethical Use — Don’t Copy, Transform
A swipe file is for inspiration and structure, not verbatim copying of someone else’s unique content. Use templates as a starting point: adapt voice, add original specifics, and ensure claims are truthful and legal.
How to Use These Templates
- Pick the template that matches your goal (educate, convert, retarget).
- Replace bracketed variables with specifics (product name, user pain, numbers).
- Personalize the voice for your audience (formal, playful, professional).
- Run a small test (A/B) before full rollout.
- Track one clear metric per template (CTR, open rate, conversion rate).
Templates: Headlines & Subject Lines
Use these to grab attention on landing pages, ads, blog posts, and email subject lines.
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“How [Audience] Finally [Desirable Result] Without [Big Pain]”
Use when addressing skeptical readers who want results without the usual trade-offs. -
“The [Number]-Step System That [Promise]”
Great for list-style content or showing a simple process. -
“Why [Common Belief] Is Costing You [Negative Outcome]”
Use to challenge assumptions and pique curiosity. -
“From [Undesirable State] to [Desired State] in [Timeframe]”
Works well for case studies and transformations. -
”[Attention-Grabbing Benefit] — Even If You [Objection]”
Reassures readers who hold objections. -
“Do This One Thing to [Big Benefit]”
Short, imperative, and action-oriented. -
”[Famous Result]—The Exact Steps We Used”
Use when you can share specific, credible outcomes.
Templates: Short Ads (Search & Social)
Write concise, high-impact copy for PPC and social platforms.
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”[Product]: [Core Benefit]. Try Free — No Credit Card.”
Use for trial or freemium offers. -
“Sick of [Pain]? Get [Benefit] in [Time].”
Empathy + speed sells on socials. -
“Limited Spots: [Offer] for [Audience] — Apply Today.”
Use for high-value services with scarcity. -
”[Statistic]% of [Audience] Improve [Metric] with [Product].”
Use if you have reliable data. -
“Stop Wasting Time on [Ineffective Method]. Use [Product] Instead.”
Contrast works well in crowded markets.
Templates: Email — Welcome Series
Use these for new subscribers/users to build rapport and drive first actions.
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Subject: “Welcome — Here’s your [Free Resource]”
Body hook: Quick thank-you + deliver resource + one micro-ask (visit a quick guide or set preferences). -
Subject: “How to get started with [Product] in 5 minutes”
Body hook: Step-by-step quick wins to reduce churn. -
Subject: “[Name], a tip most users miss”
Body hook: Share a lesser-known but powerful feature. -
Subject: “Real results from people like you”
Body hook: Short case study + direct CTA to trial/purchase. -
Subject: “We’re here if you need help — 1 quick question”
Body hook: Invite reply to trigger personal support and signals.
Templates: Email — Sales Sequence
A simple 4-email launch/promo flow.
Email 1 — Launch/Problem:
Subject: “Why [Big Problem] won’t go away (and what to do)”
Body: Highlight pain, empathize, tease solution.
Email 2 — Solution/Value:
Subject: “How [Product] solves [Problem] — real example”
Body: Explain mechanism, include social proof.
Email 3 — Offer Details:
Subject: “[Offer] ends soon — here’s what you get”
Body: List features + benefits + pricing/bonuses.
Email 4 — Last Chance (Scarcity):
Subject: “Last call: [Offer] closes tonight”
Body: Restate benefits, remove risk (guarantee), CTA.
Templates: Landing Pages — Hero Section
Keep hero copy tight and benefit-driven. Replace bracketed parts.
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Headline: “[Big Benefit] for [Audience]”
Subhead: “Get [desired result] in [timeframe] without [pain].”
CTA: “Start [Action] — [Free/Trial/Book]”
Supporting bullet: “Trusted by [number] customers” or quick proof point. -
Headline: “Stop [Problem] Today”
Subhead: “Simple [product type] that [core advantage].”
CTA: Primary + Secondary (“Learn more”)
Visual cue: Screenshot or short explainer video.
Templates: Long-Form Sales Page Structure
Use this when you need persuasion and depth.
- Big Promise Headline
- Emotional opening (story or vivid problem)
- Credibility (bio, results, logos)
- How it works (3–5 steps)
- Features → Benefits (use bullets)
- Social proof (testimonials, case studies, metrics)
- Pricing and options (clear comparison)
- Risk reversal (guarantee)
- FAQ (overcome objections)
- Strong CTA (repeat multiple times)
Example opening lines:
- “For years I thought [failed approach] was the answer—until one experiment changed everything.”
- “Imagine waking up with [desired outcome]—here’s the exact plan.”
Templates: Calls-to-Action (CTAs)
- “Start your free trial”
- “Get the free checklist”
- “Book a demo — limited slots”
- “Join thousands of marketers”
- “Unlock instant access”
Templates: Objection-Handling Snippets
Short lines to address common hesitations.
- Price: “Includes [bonuses]—value: [$X]. Cancel anytime.”
- Time: “Start with 10 minutes/day and see progress in two weeks.”
- Results: “Most users see [metric] improvement in [timeframe].”
- Trust: “Backed by [number] verified reviews.”
Templates: Benefit-Focused Bullets
- “Cut your [task] time in half — no training required.”
- “No technical setup — ready in minutes.”
- “Works on desktop and mobile.”
- “Proven to increase [metric] by [X%].”
A/B Test Ideas
- Headline length: short vs. descriptive.
- Social proof placement: top vs. mid-page.
- CTA color/text variations.
- Urgency framing: limited spots vs. price increase.
Quick Personalization Checklist
- Replace [Audience] and [Product] with specifics.
- Add concrete numbers (percentages, timeframes) where possible.
- Use customer stories and names for credibility.
- Trim to fit the channel (SMS < 160 chars, ads < platform limits).
Example — Ready-to-Use Templates You Can Copy
Headline: “How small teams double their output without hiring”
Subhead: “A lightweight system for busy founders — implement in one week.”
CTA: “Get the free playbook”
Ad: “Busy founder? Double output with zero hires — free playbook.”
CTA: “Download now”
Email (Launch Day):
Subject: “Your roadmap to double output”
Hi [Name],
Today we’re opening access to a playbook that helped small teams double output in 30 days. Inside: the 5-step system, templates, and sprint plan. Grab your copy here: [link] — limited free slots.
— [Your name]
Landing hero:
Headline: “Double team output in 30 days”
Subhead: “Proven system + templates — used by 200+ teams.”
CTA: “Get the free playbook”
Organizing Your Super Copy Swipe File
- Categories: Headlines, Emails, Ads, Pages, CTAs, Objections.
- Tags: Channel, Goal, Tone, Conversion metric.
- Version history: Keep notes on test results and iterations.
- Access: Share with teammates via a searchable doc or tool (Notion, Google Docs).
Final Notes
Start small: add 10–20 templates and iterate based on test data. Over time, your Super Copy Swipe File becomes a living library that saves time and improves results—so long as you adapt templates to your brand voice and your audience’s realities.
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